Post by account_disabled on Mar 10, 2024 19:30:10 GMT -8
The use of marketing and commercial techniques that apply psychology is not exclusive to big brands; If you are a solopreneur, you can also do it on your own scale and needs. Here are some psychological triggers that, as a rule, are present in the purchasing decisions of your potential customers. I recommend that you grab a pencil and paper and open your mind to make the most of the benefits of knowing and using these behavioral triggers so that you can sell online with better results. Prepared? Scarcity Knowing that a company has little stock or that a service will run out in a few days is one of the mental triggers that influence consumers to want to take advantage of the opportunity while it is available. They are characterized as flash offers used for the availability of certain goods. Fear is the emotion that predominates in a situation, for the simple fact that missing the opportunity to purchase certain products normally at discounts thanks to promotional discounts can generate a lot of frustration. The seller can take action to prevent this from happening if they notice that the item on offer is the same as the item on the customer's wish list or forgotten in the cart.
Scarcity causes a feeling of exclusivity or evokes the forbidden, the less access we have to something, the more likely it is that our desire to have it will increase. Anyway, thinking that the more difficult it is to achieve something, we think it has more value or we give it more importance. Urgent sale This is one of the mental triggers in which fear is the predominant emotion, it is closely related to the previous one, unlike the fact that it acts Brazil Phone Number Data directly over time as a way of encouraging the user to close an order. It is a version of Scarcity, but it does not refer to limiting the quantities of something; but in terms of deadlines. Using time to limit access to something causes a certain pressure on decision-making that encourages not only deciding what to do, but also thinking about the possibility of losing something. An example of this trigger is the typical clock that appears on the platform and even in the email informing the time left until the purchase is completed.
Example: Use our discount coupon until 9pm and pay cheaper on your purchases. Reciprocity If your company already bases its marketing strategy on content marketing, this point will be very easy to understand. By investing in the creation of relevant content capable of educating and nurturing consumers' knowledge, a feeling of gratitude is generated that they try to “return” by compensating for the help offered by the brand. This is one of the triggers that most sensitizes people, so it is clear that the department's analysts need to have strategic thinking when distributing articles, images and posts on the appropriate channel to engage the consumer. The nutrition flow made via WhatsApp can stimulate the customer's desire and facilitate a better understanding of what each person needs. Selling with mental triggers increases sales Selling with mental triggers can increase sales Ease and speed When you buy something, you don't want any hassle. Let's see, if I told you that taking a course will take three years to reach your goals.
Scarcity causes a feeling of exclusivity or evokes the forbidden, the less access we have to something, the more likely it is that our desire to have it will increase. Anyway, thinking that the more difficult it is to achieve something, we think it has more value or we give it more importance. Urgent sale This is one of the mental triggers in which fear is the predominant emotion, it is closely related to the previous one, unlike the fact that it acts Brazil Phone Number Data directly over time as a way of encouraging the user to close an order. It is a version of Scarcity, but it does not refer to limiting the quantities of something; but in terms of deadlines. Using time to limit access to something causes a certain pressure on decision-making that encourages not only deciding what to do, but also thinking about the possibility of losing something. An example of this trigger is the typical clock that appears on the platform and even in the email informing the time left until the purchase is completed.
Example: Use our discount coupon until 9pm and pay cheaper on your purchases. Reciprocity If your company already bases its marketing strategy on content marketing, this point will be very easy to understand. By investing in the creation of relevant content capable of educating and nurturing consumers' knowledge, a feeling of gratitude is generated that they try to “return” by compensating for the help offered by the brand. This is one of the triggers that most sensitizes people, so it is clear that the department's analysts need to have strategic thinking when distributing articles, images and posts on the appropriate channel to engage the consumer. The nutrition flow made via WhatsApp can stimulate the customer's desire and facilitate a better understanding of what each person needs. Selling with mental triggers increases sales Selling with mental triggers can increase sales Ease and speed When you buy something, you don't want any hassle. Let's see, if I told you that taking a course will take three years to reach your goals.