Post by account_disabled on Apr 29, 2024 23:31:58 GMT -8
Then if you still have a lot of profiles start adding performance filters like minimum engagement rate, average content views , follower growth rate , etc. Try not to go too far with your first search . Add one filter at a time and allow for some trial and error . Review your customer base Many brands have had success recruiting influencers from their customer base. Let’s look at the pros and cons People already love your product . Content is more authentic They may be excited to hear from a brand they love and are more likely to accept any terms you offer Most of your customer base is likely to be very small creators and are unlikely to be on brand It is limited by the number of customers you already have Influencer marketing teams are moving away from inbound approaches like this due to the reasons mentioned above .
They chose to vet everyone for brand fit rather than accept everyone and it turns out most people weren’t a good fit. It 's not the highest-leverage thing their small team can spend their time doing. In contrast, through external recruitment , they know that each creator is a suitable candidate Clinics Email List before contacting them , so no time is wasted . -K (Head of Influencer Marketing ) has a slightly different approach. They have a separate affiliate program that anyone can join (as long as they have been a user for at least two weeks). It has set terms and templated briefs so the team doesn’t spend any time negotiating and back-and- forth with those smaller creators . In their view this trade-off is to minimize brand risk (e.g. reviews from unvetted people being slightly wrong ). The benefit of this is that they can gain some leverage from smaller creators that they might otherwise miss out on .
If you have strict branding guidelines then this may not be suitable for you and outbound may be more successful. But if you're not picky and just want to maximize the number of creators consider borrowing from the book . (And listen to our podcast with Anna here). Using an Agency in Influencer Marketing “Agency can mean a talent management agency (representing creators ) or an influencer marketing agency ( a team you can outsource your influencer marketing efforts to ) Here we ’ll focus on the former. You can expect higher fees from a talent agency than from working directly with creators ( the agency must be paid ) which may put some smaller brands off from advanced influencer marketing coordination . Member G said that in her experience agency costs were too high to be viable. Avatar Jordyn Malberg, Senior Influencer Marketing Coordinator We often can’t find agencies because their rates and commissions are so high . High and we are a super small brand.
They chose to vet everyone for brand fit rather than accept everyone and it turns out most people weren’t a good fit. It 's not the highest-leverage thing their small team can spend their time doing. In contrast, through external recruitment , they know that each creator is a suitable candidate Clinics Email List before contacting them , so no time is wasted . -K (Head of Influencer Marketing ) has a slightly different approach. They have a separate affiliate program that anyone can join (as long as they have been a user for at least two weeks). It has set terms and templated briefs so the team doesn’t spend any time negotiating and back-and- forth with those smaller creators . In their view this trade-off is to minimize brand risk (e.g. reviews from unvetted people being slightly wrong ). The benefit of this is that they can gain some leverage from smaller creators that they might otherwise miss out on .
If you have strict branding guidelines then this may not be suitable for you and outbound may be more successful. But if you're not picky and just want to maximize the number of creators consider borrowing from the book . (And listen to our podcast with Anna here). Using an Agency in Influencer Marketing “Agency can mean a talent management agency (representing creators ) or an influencer marketing agency ( a team you can outsource your influencer marketing efforts to ) Here we ’ll focus on the former. You can expect higher fees from a talent agency than from working directly with creators ( the agency must be paid ) which may put some smaller brands off from advanced influencer marketing coordination . Member G said that in her experience agency costs were too high to be viable. Avatar Jordyn Malberg, Senior Influencer Marketing Coordinator We often can’t find agencies because their rates and commissions are so high . High and we are a super small brand.